Amazon has achieved a new milestone on its journey to take over the world. Free 2-day delivery for Prime members is now available outside of the Amazon webstore.

AllSaints is the first partner to offer Prime delivery to its customers. Amazon doesn’t take a cut of sales in this deal but instead earns every time a customer follows a link to the AllSaints Shop through Amazon.

Amazon will be listing the products of AllSaints in their own search results on amazon.com but the actual transaction will happen in the AllSaints shop.
So even when Amazon will loose money on the deal (as it usually does on prime) because of the free delivery for a huge Shop its still a win-win deal because Amazon has now an even bigger product catalog than ever before!

„An even more absurd Bezos fever dream was named Project Fargo, after the Coen brothers’ film. Bezos wanted to obtain one of every product ever manufactured and store it in a distribution center. “The overarching goal was to make Amazon the first place people looked to buy anything,”“
– Kim Rachmeler (The Everything Store: Jeff Bezos and the Age of Amazon)

Bezos is making small steps towards the fulfillment of his vision of Amazon where you can find AND buy every product on earth.

Amazon has evolved from a simple Book reseller to a shop where you can buy many different products, but they realized quite some time ago that they can’t really make money on selling products themselves.

„[…] we don’t make money when we sell things. We make money when we help customers make purchase decisions.“
– The Everything Store: Jeff Bezos and the Age of Amazon

So my guess is, that we will see a lot more resellers joining Amazon on its Prime program in order to get listed in the search results on amazon.com. So maybe in a few years you will be able to find every product on earth on Amazon and prime will become

„[…] the VIP pass to the Internet“
– AllSaints‘ Rich Ascott